TISH PASTASI – BIZNESMI YOKI DA’VO VOSITASI? MARKETING VA REAL FOYDA O‘RTASIDAGI TAFOVUT
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Kalit so‘zlar: tish pastasi, marketing strategiyasi, gigiyena vositasi, florid, stomatologik samaradorlik, iste’molchi xatti-harakati, brend ishonchi, da’vo va haqiqat, abraziv vositalar##article.abstract##
Annotatsiya: Ushbu maqola tish pastasi mahsulotlarining marketing
strategiyalari bilan ularning real stomatologik foydasi o‘rtasidagi tafovutni tahlil qiladi.
Bugungi kundagi brendlar ko‘pincha tish pastasini davolovchi vosita sifatida ko‘rsatib,
iste’molchini haddan ziyod ishonchga undaydi. Biroq tibbiy nuqtai nazardan olib
qaralganda, tish pastasi faqat gigiyena vositasi bo‘lib, u kasallikni davolamaydi, balki
oldini olishga xizmat qiladi. Ushbu maqola tish pastasi marketingining psixologik va
iqtisodiy mexanizmlarini ochib berib, stomatologik foyda haqidagi ilmiy asoslangan
fikrlarni taqdim etadi.
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