THE INFLUENCE OF SOCIAL MEDIA ON EMERGING LUXURY TRAVEL TRENDS IN UZBEKISTAN
Keywords:
Keywords: Luxury tourism, social media, Uzbekistan, Instagrammable destinations, influencer marketing, digital travel trends, TikTok tourism, boutique hotels, tourism marketing.Abstract
Abstract
There is a rapid growth in luxury tourism in Uzbekistan, and it is coming along
successfully due to the silky road legacy that it had and has been transformed to an
exclusive and high-quality tourist destination. The paper aims at discussing how social
media, including Instagram, TikTok, and You Tube affect development and promotion
of luxury travel in Uzbekistan. Social media is an important part of influencing traveler
behavior towards creating visibility of boutique hotels, cultural experience tours, and
luxury services. The role of influencer marketing, digital storytelling, and user-
generated content is changing to attract tourists to Uzbekistan, because of the incidence
of the possibilities of tourists visiting the country. This investigation clarifies the way
in which the trend on social media not only influences the expectations of the tourists
but also potentially strengthens the locals entrepreneurs, reconfigures brand identities,
and rebrands Uzbekistan as a first-rate destination in the Central Asian region.
References
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(Note: These are placeholder references. Replace with your actual academic sources
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