THE ROLE OF LANGUAGE IN ADVERTISING
Keywords:
Keywords: language, advertising, linguistic elements, functional dialect, loaded language, cultural context, sociolinguistic aspect, psychological impact.Abstract
Abstract
Language plays a crucial role in advertising, serving as a powerful tool to attract
attention, convey messages, and influence consumer decisions. This article explores
how linguistic elements, cultural adaptation, and psychological frameworks like the
AIDA model enhance advertising effectiveness. It highlights the strategic use of
language in creating memorable campaigns, fostering brand identity, and resonating
with diverse audiences in a dynamic consumer society.
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