THE IMPACT OF MODERN TECHNOLOGIES AND DIGITAL MARKETING ON TOURISM
Keywords:
Keywords: digital marketing, tourism technology, AI in tourism, virtual reality, social media, big data, smart tourism, travel industry, customer experience, destination marketing.Abstract
Abstract: This article examines the transformative role of modern technologies
and digital marketing in the tourism industry. It explores how digital tools such as
artificial intelligence, big data, virtual reality, and social media marketing enhance
tourist experiences, streamline operations, and boost destination competitiveness. The
study highlights key trends, challenges, and future prospects of technology-driven
tourism.
References
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